10 Communication Techniques

While the ten communication techniques discussed in Ten techniques for communicating about retirement plans are geared towards 401(k) participation, they are also applicable to ESOP communication:

Getting better attendance

1. Provide food
   
2. Offer giveaways
   
3. Make meetings mandatory
   
4. Use multimedia formats
   

Understanding the concepts

1. Make it personal
   
2. Use props
   
3. Get the retirees to speak
   
4. Shift the focus to income, rather than accumulation
   

Taking Action

1. Get management buy-in
   
2. Measure it